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KNSS Radio>Audio & Video on Demand>>Episode 21: Severe Weather And Social Media

Episode 21: Severe Weather And Social Media

Sep 22, 2016|

We have come a LONG way when it comes to communicating emergencies to the public.   Through social media, within seconds, a message can be sent to relay critical weather information to millions of people.   That is a huge responsibility for the weather community. On Episode 21 of Tornado Talk, we ...

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Automatically Generated Transcript (may not be 100% accurate)

This is doing. Asked about one of nature's most fascinating phenomenon to share your Tony news story with us by email Jenin Dan at tornado talk dot com. Yeah and dance at a tornado dot good dot com he. Now meteorologist. Jennifer near Moore and Dan Holliday tornado Todd is on the way we communicate during your crisis has evolved quite events over the last century. Is believed Atlanta's first electronic calls for help we used when a ship this siege. Transmitted is. A signal in the summer of the nineteen O nine and the distress signal was a Morse code sequence of three dies. Three dashes and in three dots again he was referred to as an SOS. In the 1920s radio stations began to marriage across the country that became a new way to let residents know about important information including threatening weather. There were two way communications with ham radio operators citizen band radios and of course the telephone. The teletype machine became a vital way to get breaking news television radio and newspaper in most prominent through the 1970s. By the early eighties dot matrix printers relayed information through satellite receivers speeding up the process of how the news was delivered. And by the ninety's most of us have learned how to pull a. Chronically send mail no longer do we have to look at postage stamp could wait please slow response. You can now send someone a message in your second. You've got mail for the past twenty years our online world has grown bigger and faster than anyone could have envisioned it 100 years ago it ties us all together every day around the clock. And when weather is as aware so that fax communication are critical lifesaving information visit state. This is tornado talk severe storms and social media. Now that we've all been given the opportunity to communicate with the world when disaster strikes. How do we do it correctly are there things we're doing wrong what is the best social media platform to use we pose those questions to a panel of social media experience. We're joined by meteorologist it's analyses he spent more than a decade at the weather channel where he launched their FaceBook and Twitter accounts. Melissa Houseman a forecaster the National Weather Service in Houston discusses the government's role he and house social media is used during active weather. WD RC TV in Baton Rouge meteorologist just teaches. He's a Ph.D. candidate at Louisiana state university and the founder of the weather social dot com where his focus is researching the best way to communicate whether information. Rounding out our panel is doctor Marshall shepherd the director of the atmospheric sciences program at the University of Georgia. Host of the television show weather geeks Sunday afternoons on the weather channel a contributor to Forbes magazine writing a weathering climate column and Marshall is also a past president of the American meteorological society. When a weather crisis affects a community be official watches and warnings come from the National Weather Service. Meteorologist Melissa has meant explains what goes on behind the scenes when they need to effectively communicate some media partners and the public. The weather service works with and a larger information network. Known as deep and Greta warning its teams and that combines. Local media and local emergency management and vacation here the forecast office. And we her and I think communication and heading into the emergency bank and make sure that each were all on the pink sheets. People and not to the emergency situations that you can any kind of weather situation are working for. I'm multiple pieces of information and Q confirmed that they eat or each make a decision or they don't each unique education and so. One and I think that we use is chat software program called the US chat and so we actually how this little chat program like AOL instant messenger won't when Matthew church. Where we're talking to each other I don't mean to Wear connected to the newsrooms were connected she. And so we are hosting and this program what we are seen. We're getting reports from the media here from there that there emirates team managers. And I'm also able a lot of now hates this situation between. We're gonna need a factual emergency for this such and we actually did at communicating Mac in chat. I'll go for the emergency ran out Sharon and backing our media folks that had that whole you know worked on wall to wall with this. And and actually kind of changed their direction that the coverage act gearing our our first onslaught emergency event which with a torn nation to memorial gold flooding. That that changed the direction without an end because all of our station by a bottle while at it and changed continued to broadcast that data have been extremely dangerous flash flood situation what went bolting for the heat to match out. But then turn it social media approach Wayne he's getting into an emergency situation like tactics just. You are. Cooking out and much information as how the ball you know. Taking and it may be report says that summer here integrated reporting team our partners are pushing out on social media hack the masters that this is that I use each from the danger situation. Since social media platforms can be used by everyone we all have a responsibility. If we are sending information and we are consuming adds it's a learning process and doctor Marshall shepherd says that's what he's teaching his students at the University of Georgia. And teaching a graduate arm where there are risk communication and we're discussing all of these issues. And now one of the things that we continually RT talking about is. By ending the ballast was between the power of social media were immediacy and alerting I was weather hazards such a severe weather. Tornadic event vs the sort of saturation and over hype of these events as well. Op I think in the net social media is a positive is. Tools are communicating. I think him and I think there are aspects of social media at a better than others for example when we Twitter. Ed and probably snapped chatter probably the most. Instantaneously. Do you have an immediate hazards that you need to warn our our recent the algorithms associated with FaceBook announced a grand don't really allow. We're such immediacy. Tom but the same time nurse there can also be so much saturation. And so we need people tweeting. I information there are some times you you can bump up against that whether signal to nor his head and Matt are you missing some important signal because of the over saturation so. I think that's a fine line unbalanced at least you're gonna have to. I try to understand and improve across. WB RC TV meteorologist and founder of the weather social dot com is Josh teaches he says communicating information the correct way is most important when severe storms are threatening. Like Hewitt did we need to do it in the right away and it Bancorp were constantly with in the weather enterprise. Encouraging people to follow reliable sources for the most part. Com all of your local broadcasters are good source that the national outlets such as the weather channel of course the National Weather Service until you find those accounts he had 100% support disseminating weather information on social media I think it's a tremendous tool that we can hit folks with information on on air times no longer a twit broadcast to get that information across. But it. Then be that cautionary tale located goes along with a bad. Is understanding what your putting and that message. And looking at outside of the framework of Mir are you look at it from the framework of the forecast user. That the turmoil like he's got a mostly we used the general public channel I don't like that term and I'm a member of the general public at his cabinet and expertise and whether I Douglas forecast users so. Look look at that warning message and think about especially to clear you have 140 characters. To communicate probability. Accuracy. The importance of this morning. Could be victims who could be impacted by a local geographical information. Having a map having a point of reference whether it be a rogue wave or local business plan marked. Specificity. How how much detail can you Graham and a 140 character message and then perhaps reinforcement for emergency managers were the National Weather Service come in and is much of that as you can get into. One and forty character message under their hopes to personalize that Brett. For a forecast user and I that's what actually I think about in the split second that I have to take issue that says warning through Twitter or through FaceBook. Following his decade long experience at the weather channel meteorologist at ten Dallas he believes there are basics that are vital when you're the communicators and posting online. He recalls watching information coming in online during the summer of 2016. When severe flash flooding hit parts of West Virginia and Maryland. I know that when sharing. AB video. Sometimes. I just a link to an end to Grambling is. About what I put out a tweet and I link it to just to integrate new RL. That would not to play it this does not cut it in this world of the very visual things. What I what I like to do is either take a still of the video and post it to my. We or I actually use them up about software program that creates again. Of a video. I'm very quickly at my deal. Enemy and they look to play the video capture some animation within that video and then uploaded to Twitter aid that that really captures people's eyes in these and let people know it. PD the seriousness of the certain events. And in this case a very serious flash flooding event. And so along with the individual I also need to. Think about credit I'll always give credit I'm very particular about giving credit to people I don't like when and people. Much cut and paste it certain pictures or videos. That other people talk and just pop up there in the timeline and without giving any special credit these people are out there in the elements and not you know you wanna make sure that they did they give proper attention that this would there property so to speak. So I got the visual. We got to credit and then of course I want to get the location of this severe weather event and what am I can and if I have a good idea when it happened I hope at that time stamped. If I don't have a specific time stand that I like to give some sort of time reference like of this happened earlier this evening I don't wanna. Put it out insecure people who think oh this is happening right now I need to have some reference of time to let people know. What's going on or if it how it is going well and in the end in the moment or it had happened in the pack in the immediate past those are some lifting the at a mosque when I'm putting that tweet out. Meteorologist Josh teacher says he's developed a formal plan for how he and his team really breaking weather events on line. I have a checklist and try to write in my computer screen and I make sure it's appealing to you. It's many components. He extended parallel process model to possibly can not not something that an end user needs to know what it and we need to know more framing. That message to I make sure that there is and appeal to teach geography of people can personalize the threats I make sure that the threat is clearly communicated with he is an image. And at times stamp out. And where exists and then make sure that there is a mitigating action included in that message as well. So what can I deal because we have seen through research that. When an opera is communicated without a mitigating action people get a feeling of helplessness. This is not across the board but it's the resource numbers are there I mean you're not. Put any of the most effective message possible so if if anything. On you wanna focus more on the mitigating actions and the threat and that's why I think in 140 characters you can surprisingly accomplished a lot on Twitter if you have an image that has tornado warnings or X counting until X time deal which takes care that you can and focus on the remaining characters to recommend what people can do to help themselves find shelter in the nearest sturdy billing. You know that's just the first part of loses the ethnically statement you know on FaceBook you have a lot more rude to do that's why I make sure there were appealing to the extent of parallel process model in any tweeted as folks like threatening importance. Some of the most important online images and video conference storm spotters who often show severe weather in action before traditional media can. Melissa Hoffman explains what the National Weather Service is looking for on the receiving end so they can effectively warn the public. There is you know. The penalty of information that we loved to see me and and tweets or in cape coast shroud the first thing being the kind of the reports showed its current you know pretty and the current China and five minutes ago option. Tallahassee and we it's really important current lieutenant construct a timeline and to wind. Whatever they nominate your reporting actually have to. The next staying in the location hadn't been if you get send it to treat that there's a tornado or flooding. It it doesn't really help us an ongoing back in insane okay yeah a bit scary and we've got mr. Torre if we don't know where it. At so we're looking for time we're looking for what she Shan and we're also looking at the one with the hazard stake that your teens and they hail. Is it. Flash flooding. Knew quite what many have are we looking at and which you can describe that how do a little bit potter you know how deep did the water or how big is that shields general which. Chronic back can also help I'm as we incorporate that included not only are data analysis by communicating. What hackers there are being emperor. Time is of the essence when relating severe weather information on social media are there some platforms that are better to use and others. Doctor Marshall shepherd from the University of Georgia and television host of the weather channel's weather geek show says his first choice is an easy one I'm. I have a presence in Twitter. RC is looking an instant Graham or icy weather related things are being Twitter by far is my most are useful platform my FaceBook tends to be more for personal sites from you as well and Ingraham I do have a public FaceBook site as well about the way you do your listeners can follow at Twitter at at doctor Sheppard 2013. Tends to skew more towards. Education and in the end. And scientific literacy your weather and climate literacy is always these things I am not necessarily someone that's following every single tornado warning for the only country or every single urging watch or warning although I am paying attention that. Meteorologists ten fallacy agrees for quick information Twitter is tops one. When it comes right now when it comes immediately. Twitter is the best groups home to receive. Instant. Alerts about. Approaching. Severe weather. There in the immediacy with with Twitter is suited if the shows up in your pool here's your feed you can actually if you like a certain handle certain Twitter and you can. Get and nobody can tell Twitter hey I'd like to get a notification from this Twitter handle. So for instance if you're in. Atlanta and you I wanna get alerts from and WS peachtree city's. Well you can actually go on Twitter and market notification and say hey I'd like to get alerts so when severe weather in the impending you'll get an alert on your phone and then he's got a political Twitter you Elliott says it without the immediate cease FaceBook of course it's it's obviously the most popular it's it's where. Millions upon millions of people are however they of course can work on anger you know an aggregate system more or all. A system that is not always in sequential order so that you go to your FaceBook feed. What you can make it into. Sequential order in your timeline goes however mostly people like to just have a as this which means that you are not going to get that immediate alert on FaceBook. Which induced. You know which is sort of drawback when it comes to using FaceBook I would use FaceBook in terms of preparation getting things. Especially when it comes to. What are events that are in long term that we can see in long terms such as an up. Upcoming blizzard or not coming land falling hurricane but when it comes to immediately led an entire units such as tornadoes. I would not be using FaceBook to get that the message out it was the most likely they'll be using text messaging alerts or Twitter alerts. Just each is the founder of the weather social dot com is his favorite platform for vital information. Is that traditional media outlets I I I still I'd still ranked television number one. I ranked Twitter number two and I ranked FaceBook number 3COM. Mobile apps are probably in at number for a half hour around at a top five I would say the web a web site. And the reason I again I rank television number one because I don't think anything peach one on one human interaction unethical -- other than me being in your living room I think speaking to somebody is the best way to recent Emmitt you know if that is you know all professional broadcast meteorologists should be pretty well skilled at being able to communicate and that should somebody secondly I think it's Twitter etiquette thing I'd rank it above just chased look. And apps in the web sites forcibly immediacy. And again but then the message is framed properly I think you have a tremendous capability of communicating and very quickly to somebody their life could be in danger. If they're plugged in we encourage people. Here. And because it's something you can do is this. Alternate to Twitter settings on your phone to get a notification anytime somebody and it's a member of our teams send out a tweet that way it's almost like a push notification to your phone. Obviously in tornado emergencies. And flash flood emergencies your gonna get that government push notification. DD yeah. We have. Black secondarily to dad if it's even a severe thunderstorm which can threaten a license or flash flood warning not a flash flood emergency. Or maybe a hurricane warnings issued here on Miguel because we encourage people to do. -- -- their Twitter settings to get on notification to push their own any time we delete something out yeah sure there will be times where it's just today's forecast in May be you know not company to click on the youth because he'd get preview text on your haunts and we usually had it with what that'll not deadbolt and editors tornado warning. Severe thunderstorm warning and that that may encourage click on to that Twitter -- to see what the details -- the -- -- location it is so that's why ranked putter is number two but I still do believe that television is number one it's pokes have a means to turn it on and get that one on one interaction. You know here and not directly from the horse's mouth that it's going to be the most dissect its. Face that may be the most he used social media service worldwide but new algorithms designed to help monetize accompany. Limit the amount of people who can see a post it's caused growing discontent in the weather community especially when sending out lifesaving information. Doctor Marshall shepherd believes that hurts a face that's appeal. I think face look basically is has source Charlotte is also in the slid as far as being useful in these more real time situations are no matter how they tweak and I find it frustrating how are always a weather but just in general. As personal news I'm mad I barely see the majority of my friends just post in gentle because of the seller laments you know is based on who you're interacting with most I mean I. Actually don't forget sometimes and principled people because I never see their posts because of these algorithms so hush you know I'm yeah I don't I don't consider race will be useful at all true or any kind of real time weather warning at this point. Meteorologist Tim balanced he says he finds frustration with FaceBook as well yeah when it comes to FaceBook pages I have wanted to go to my new urologist committee about peace FaceBook page and as my frustration is that when I publish post. I have about roughly about I don't know 18100 followers yourself. Not everybody going to see my post that I publish so. I can see the struggles from people that are actually putting life savings FaceBook post out there. That is when you put a late lunch meeting. You know when I say like skating I mean you're putting out there is a flash flood emergency there that tornado emergency and nuclear missile capable guess what not everybody on this because gonna see that even if there even if there is subscribe your feet they're not gonna see that immediately they didn't see that over time where they may not be at all and the only way to get people more eyes on it you actually have to pay FaceBook in the in some cases it's not the outcome changes slips. Twenty bucks forty bucks and goes on beyond that what you know well beyond that so there is issues drawback to what people see when it comes to FaceBook pages. Communication is quick on social media during major weather events there's not much time to cross check facts though when the pressure is on many people perform at their best. Melissa Huffman at the National Weather Service in Houston said she and her team members who dealt with they downtown weather crisis during a major sporting events for the. Actually tearing the NBA playoffs. So we had the rocket playing at home and we have kids Mathis flooding event that's unfolding. So we actually and ended up. Calling the city accused enemy told him hey look. We're issuing a flash flood emergency in record a lot of people and the Toyota that direction and detained and a half and sometimes I'm bent and and they're gonna leave. I'm carrying it whatever you continue to keep the car or. You know let's do it. And they actually at the city Kieft and then worked with the Toyota tenor and Stan the toyotas that are began as I won't ask. Pakistan but actual players. At cute gay added to knock on the road I am state they kept playing listener opened. And in that started getting out on social media that okay. You know and they're being asked to say in the Toyota foreigner because of the flooding situation and propagated through social media can really add credence Chiu. The severity of the situation that was going on and I think that's what people are really what. Or wind at bear attempting Q you make a protective action efficient US sheltered do I evacuate. You do write you anything at all. And path I think that back you know I really helps. Elevate the event and a lot of people's minds. The talent he had this is not say this is not a situation I wanna be getting out and. Doctor Marshall shepherd says he's happy would new ways of the National Weather Service is communicating via social media. The National Weather Service and any of the year local offices so has been putting out these one agers. Armed with the information and on particular hazards address Arabia tracing. There a particular domain or region or they've been putting up these weren't agers arm that that really have very specific information for example I saw the National Weather Service New Orleans got a really nice one page sly radar and tweeting about a year armed. How the dangers of interpreting spaghetti models we are getting into hurricane season. I saw. Another office and something out on the dangers of she didn't cars in Japan as a reminder. Leaving children and cars during heat so. This is something that I've seen and this is particularly abuse. By the National Weather Service sucks I was international weapons or some would criticize them as they've been slow to embrace. Social media and Twitter but I think they're coming on line now Arctic are doing a good job with those types of things I would like to see more people following our national National Weather Service offices and some of what sort of low who enthusiast site is Garcia. Bit disheartening that this ebitda impeached. You know in some cases some individuals are more followers and their local National Weather Service office hopefully we can canning. Can guarantee just that they've become more active that happened. Meteorologist Josh each S believes we've really involved with rapidly developing technology and that has improved online information. We've come so far then we were five to ten years ago and things are much better now. Then they work and messages are much more easily easily interpreted easier to understand by forecast heaters so I do think we have done those things well I also think the forecasts. For these events but at least the ones were referring to have been great. I mean what was it started to invest 99 elderly and investors how many days yet. I think you dig a little I don't social media and people complain about that and I certainly had some issues to some of the types of images are being shared just talking about those to get him out of a prayer charts. But the fact it was getting attention. Woods making people aware that there was a system out there that we needed to keep an eye on and sure we can look back now I'm takes point 18 and Atlanta being a land falling hurricane so it's good that we we brought attention to that. I'm so that was done well it would look back to the flood events is the weather prediction center had a high risk of flash flooding out. -- 24 hours ahead of time and that was communicated at least I know in our market here. To ourselves and our our colleagues to the other stations in town that was broadcaster of the year if people watching us they are aware that there is a high likelihood of flash flooding now of course there's not many meteorologists signed over to predict a record events and that's what happened in and I don't I didn't hear much talk of that -- happened that people were where we are about to have a pretty significant rain event and that's the tornado outbreak in February which and that being the Andes the single greatest one to eight tornado operate for Louisiana. That was broadcast three days at a time nurses. Slight risk out and then a moderate risk. And that was reinforced day out so that the quartet is getting out there each being communicated. 90% of the time correctly but there are some of meteorologist out there that will forget the correct way to do it rate as we get up to he had gained eight. Since anyone can create a social media accounts of Brandon post weather information if it becomes more and more important to note that this source you've got the information from is reliable. Meteorologist Tim Dallas he says there are tools you should use to avoid re tweeting images that are not from the storm do you think they are they might be old or worse not real. When it comes to take pictures that's actually not too hard there's several things can use the one the main two that I use is called Google search image. And the other one is called too and I hit TI NUIE. Dot com and it's very easy you find it actually that your kind of you have your doubts about her minions just don't have your dad and I just want to make sure they're legit. You take your picture and you you uploaded onto this site beat Google image search or can I and they'll return. Pictures that either. Look like it or. Are that picture many cases when I see a picture that I am kind of lives in LA this doesn't look right I you've got to do those two services and that they. Return many results actually in my opinion is the dead giveaway that. Daisy did you before it actually tells me when it's been used in the site that it's been you've got to I can go and say oh my gosh this is the origin of this picture back to told that I use for four images become the video that the use my common sense. I don't have a lot of tools at my disposal video a little bit more sophisticated. I feel my common sense in determining okay how quickly did this person upload this video from the event itself whether it. You alluded immediately went to just seconds after. A little a couple of days after the couple days after that that person had time to do some things into the studio and make it look like. It's from a such and such severe weather event Amish it's just it's just seconds to minutes after it certainly bad had happened. Then I'm like okay this gives it legitimacy but let me go further I think about it. The location. I think about the geography and think about the landscape come looking back and making sure that Jack Hanna had OK didn't tornado. That hit if such and such city let me look at them make the big thing to look at the city and see what main street looked like can compared to this main street this person says so I just see that the planets found clues within the video itself and that compare with actual -- imagery on line and that's what kind of gives me. An idea that says okay this video it would yet. Tim says not only are there tools to help you avoid making mistake opposing the wrong image that there are tools to help you improve the way you get organized. Which your platform. That's been a lot of time. Creating Twitter lists to lists are an incredible feature that Twitter did not boast about and when it comes to. I would call myself a power user but it you don't have to be a power Twitter power user to understand crew list could elicit that knew it would organize. Your timeline in this specific categories are I had a a specific. Twitter. The list that is called Westpac. And I have I've found journalists. That are stationed in Taiwan or Japan over the Philippine that are sometimes they are. International journalists that speak English. Or they're Americans that are in. These foreign countries. I group them into this Twitter lists so that I can peak what's going on. So I can just say okay there's a typhoon that could affect got Taiwan I can go and cute I you know there is my Twitter left on the pull up and bingo I have mine I have all the informal not only information but I can get a really good field what's going on right now let's just say like against Scott I want on. By two big numbers let go I'll have to take crew that is my number one could go to feature another feature that I use is called FaceBook interest lists that almost nobody knows about that it FaceBook does have a list as they're called interest lists and to way to categorize. Pure FaceBook feed. And you can. Capture much corporate and I have looked into the completed or. Meteorologists. And I find meat. Theriot and yardage from around the United States and actually bucket them into this interest missile base books that I can go to and say okay this is some the important stories that these local meteorologists are telling today. Absolutely Beckett walked. Being organized is key having your sources validating your information and posting exactly what your followers want in need will certainly grow your social media fan base. Then at the big event occurs you'll be prepared for instance imagine a tornado emergency. Doctor Marshall shepherd says it is vital to keep the message simple. Yeah I think they see National Weather Service is as simple occasion project this really thinking about some of these things oaks I don't knows that I wanna get out too far ahead of number I know that there is a real effort to try to simplify the message should count. Get rid of these various layers of warnings in March is go to more simplified messaging. I know that I've seen some recent research to suggest that there. Did they use of the word emergency. Really resonate little snow public Romanians as not as to whether attentively as we are so I think that you know signing those she words that don't give saturated. I don't have is sort of very multiple or mutual meanings can be effective so that word turns out to be emergency and we were simplified to a sort of she warnings that include emergency get people's attention bash in new you know and I'm Panama also ordered army I. I think that is critical I think the other thing that it really concerns me is consistency and messaging. And I see this in both social media and intrigue to traditional media and that. Or let's say tornadoes are gonna gonna give remark he might have the same television stations are gearing. Of them messaging using different colors different setup language. One of the biggest things that I tried to do while president of EMS as I actually. Are contacted warm up the largest radio and television association's. You know I was really sort of pushing him urging them should encourage Saddam their community. You know take off the competitors have during these life threatening situations and triangular home one message guy you know we didn't push press makes too much headway in certain people talk abroad in Australia we should be doing that America did some markets they are but I think we saw a long way to go there. Meteorologist Melissa Huffman at the National Weather Service says getting an emergency message to as many people as possible is their goal and that means multiple platforms. Yes we're dealing with an emergency situation and and and we have had at three events over the past. Get your half we issued flash flood emergencies such. And we're not in a limit that message to just one platform we're gonna try to use as many pop from Canada many. Communication channels as we learn to get that message out there sure you are right in the act. I wouldn't we're trying to provide frequent updates and an emergency situation. Twitter functions more like newswire so it's more conducive for us to providing those almost manic I went up they such. Have post on Twitter typically have a rest won't chime in about an hour. Added an on FaceBook they last anywhere from a few hours Q near could be it Ayers Al. And show you have the potential for your messages to get credit mixed up on eight but because of the Alvarez and he talked about she. But when you're an emergency situation and it. And my action won't you don't want split hairs you wanna push that message out there as much as possible and when things calm down he can go back on the Dutch. And clean up those post store cash you. Added ten candidates you know no longer an emergency situation until it can minimize that confusion post event but. Gearing an emergency I'm not such crap and I'm not a limiting my weather maps widget to just one platform. WB RC TV meteorologist and founder of the weather social dot com just teach us. Says it's important to remember the information people need and don't need during emergencies. Biggest problem I have. That's meteorologists in the use this is social media is. On the amount of science blasting out there during these events. Com quiet calm weather day is the time to educate a life threatening situation is not the time and show calm some deep in the weeds forecast model. Or a 500 Miller bar image. Or even then did discuss what you're seeing the trend and visible satellite picture you know formation of an eye wall and things like that. That's not the time to share that type of information. That just muddies what an already cloudy water. I'm at a time where every single message on there has the potential to influence the decisions somebody's making so I really hate to see. Meteorologist sharing the spaghetti models this spaghetti plots I hate to see. Information going out there that shows upper air charts. Fortunately gaps. Even in some cases you know principal water values the things like that which are being shown during the flooding eventually it was at a record level put. What what kept forecast easier to do it that information not much arms so I just don't see those those events at the time to share that type of information and then we talked about this on the weather social that there will be times where somebody that's not directly dealing with the situation for instance. And I was in Baton Rouge some meteorologist in another area of the country. National Weather Service broadcaster never may be made share their scientific take on the situation and that is no different and armchair quarterbacking on Monday morning after the game and second guessing coached. It only cloud up a message that. Local forecast is trying to issue candidates is their forecast users that's my number one pet peeve and I think other. At some point to that is a lot of times you'll see. Meteorologist at work with another National Weather Service are working the private forecasting company AccuWeather WS high and they're sharing a lot of these technical images. And that's fine employed who would they may not realize is they have more or not all this. Whether users following them that don't understand this information or. They might have other meteorologists. That's followed and and then that gets reach created today by a broadcaster and then it reaches the eyes at the end users the forecast users that don't necessarily know what that means and I think it leaves up a lot of room for interpretation. That really shouldn't be left up to a non meteorologist and also leaves room for. So false alarms and four. One entity and things like that CD GT gotta be careful with the information reporting out there especially in times of significant weather event I think we need to take a step back. And look at us for the framework when these messages going out there to time to educate. There's a time to show how much you know about the weather by showing an operator chart and there's a time where it's just about those messages that people can use to make decisions take it ultimately save lives and property. Some of the most fascinating coverage of a weather emergency is watching it unfold with live video faced that live in periscope have opened the door for that. Meteorologist analyses believes it is an important parts of social media's future. I just feel more more people from the public are gonna start using FaceBook live and Paris go to show. Severe weather events in net. As it happens. And be even if there's if they're not saved they're saved it just it's just been the nature of what this. Brings to people that brings us this opportunity for people to post something lives on FaceBook or on Twitter and you do I think you're just gonna see this grow and grow so that. When there is a landfall and hurricane or blue they're happening. You're gonna see a lot is happening in real time. And you're seeing it happen when it comes to major. Events around the world. Be it. Terrorism or. The major earthquake that happened and I think you're just gonna see that as. Various weather event and that happened United States probably be added perhaps we have a landline hurricane this year. Aside from her mean that you didn't start being more more people start using these these ways to get. Show people what's happening in real. On the television host of weather geeks on the weather channel doctor Marshall shepherd says FaceBook live in periscope or not his favorite tools to watch. Because every one can broadcast live. He does find value in them however. You know I'm actually not a big countries were glad that might come this surprised you are and Limbaugh I think the reason I am not as because I just. See a lot of my brings good friends kind of abusing and I really don't. Cured or C. One might say it is from trims FaceBook lighting from her daughter soft Washington subs has just. Not something I'm interest and insulting because of the use it's like that I've just come over saturated with a bit sure I can certainly see heroines are real time weather situation that might be useful I mean we've we've toyed with it a little bit win. The weather channel weather geeks in the shows I'm always goes periscope and basement lives so skinny and more media real time alert situations I certainly see the value are wont wont see hear and how sailor I don't see any value in it but I guess I'm a little bit biased because I'm so over saturated with what I would say or non non non non important more tribute Houston's. An episode four of tornado talk we look back at the devastating tornado that struck Joplin Missouri in May of 2011. Rebecca Williams sent her daughter Genevieve who lived just outside of Joplin were responsible for creating a face that page to keep the community connected. She says social media is important but just not the only element needed in the aftermath of a disaster. You must rely on all forms of communication social media is at peace with the powerful arm. You know a that you need everything from La television Q any radio any flier you need your town crier you need at all. But in this day and age such a social media emergency management is into an excellent tool. Of course so much as situational awareness. Yeah recovery rebellions that rescue early on volunteer managed learns it's just a priceless. Infrastructure have a good part of the picture would you Joplin tornado in whose administrators whose today we post AMBER Alert. Over alerts where and senior citizens are. Our miss seeing sometime this week pro. Wanted criminals it's. But the good NN I it found and there are a lot why would a tornado page here that. Well where regional and age you we have a large follow me and any current there's some credit crisis and the community only need help. We palace that. Wow we Paris weather information out we certainly don't want people rely on her cage as a weather source. Bad down when we give Paris Lou you know predict give indicators as severe weather coming up. In the near future we don't start since facial I think that because so many people in Joplin you got GPS gay. But when it's within 24 hours will start posting. Those things. We do our best coast watches and warnings in the area it is a volunteer group you know volunteer effort. Steve Douglas who has amateur weather with meteorologist what their power. Got a really good job bad and staying out and doing his best to post. This brings up the subject on house social media should be used in the aftermath of a weather disaster. Oliver experts agree that Rebecca and her daughters creation of the face that page was brilliant. Founder of the weather social dot com meteorologist Josh HS says his study says shout how effective a community cajun sports. Fantastic and and and disaster research has shown that after events. A community leaders often had some of the best resource is in terms of reaching people on YouTube a great example Blair but. Com I found that here in Baton Rouge after the flight. Our city's social media accounts. Had become much more active and it's it's the information people need it just for instance each day they're posting an update as to what neighborhood they're going to be in the their trucks to clean up flood debris. And that's what people want to know. Even more sewed and you know. Oh vista's was you know one and 1000 year rain event that's great but it has no no value to people immediately when they're trying to clean up and rebuild their lives it's like do you think and that's account limits could certainly be. Hit investigator initiated by. Local meteorologist says they're connected with the weather and often connector of the merged commanders the National Weather Service is working with communities to instill social media plan and where will we do that here. And I think many region of the country do at least on the from the weather enterprise level do that through integrated warring teams rights many had not yet ventured out included community leaders in those workshops and I do believe that's the next step to them fighting. May years. An emergency managers. Deputies and their there city level workers not just parish and town level workers into these meetings is well just to build a network out. Doctor Marshall shepherd says his colleagues are studying the storm aftermath communication and science you know we actually had her on my colleagues used the University of Georgia doctor Jon Johnston and some of his students actually work with the looks a woman that birdies just FaceBook page soon. How people retrieve the items that were blown away in in the Birmingham to Tuscaloosa and our program tornadoes and several years back. So I think del Rosario excellent use of the notes were mad because a lot of people who are going to have agents who bears market. By saying we should during the years mining. And we your own nose on the way but interestingly enough Knox and his colleagues were able to take. Items that were retrieved from the and that FaceBook page and were able he's a really nice scientific analysis. Of of the Trojan out of the essence of the storm and how how far are a way to greet shouldn't be lost to search area based on tornado damage so they met their dad is your listeners are registered us experienced in order by doctor John Knox and his colleagues on on not. Debris tracks and then in Austin based on a slippery so our it has sort room but never continues in bell are people just aren't things they hadn't. Not been able Simon also has been shown that some scientific he's also a bush even researchers now are starting to use Twitter and snap Chad and cool as well going retro look yet sore arms the data and analytics solution to these social media site is see if there's any. On thing they can be learned turn to recruit or no warning system. Melissa half minute the National Weather Service entries about the importance of community keeping in touch following an emergency the first. Saying about I think on any meat you're all just mind calling disaster is our people okay. Starting there's going to be agents are real human element that comes out and elect me you just trying to figure out what happened and ended. You don't really make sure that the strokes and the impact you mediator okay. Do you need to work with your local preparedness groups. The order you know the state federal partners and pushing out. You know response and recovery information such. A disaster is not something that people deal with every day and narrow little things like you know. But say you're returning home capture tornado in eat now path more do you do you recognize the real safety issue. And that opponent you know what to deal. Act I think that that's really worth a lot actually can slap or and same page. We recognize that they just passing attack and cheers and claps how I eat very much Aaron. Yeah because people are looking for information in and how her copper from an event such. And and and then Nevada media's responsibility. And be a providing you know current forecast information ball won't end after the event over each start how response efforts. That are going on edge. So we still have to be there providing that for capital formation so there are you know first responders are those people beginning cleanup operations. Are aware Haiti you know it. New round one is over but we're looking at you may be and others to stand in packing that spider hate everything should be age okay. Yes you shouldn't have anything that that match is he you're used to eat. Response operations such content so I think in terms of you know providing not compared that information colliding not. You know current and forecast information that doesn't end once he's the actual disaster. I'm trapped half. Meteorologist Tim balanced he says no one knows the community better than the people who live there it also reminds me of what Google actually has done in the past and continue to do that this day you don't hear much about it. They're Google crisis page and have been used. After a devastating earthquake especially I think it actually recently used to doing beat Italy earthquake could just a few weeks ago it has its. All the information that you really wouldn't want Google Maps. The Red Cross set up stations and stuff like that. I see them actually Google crisis pages set up during force fire in Southern California perhaps you see that happening where you say okay this is where evacuees are heading to get to the shelter that you need to get until this is where this fire is right now this is where expected to grow and to ask you know it's paid itself when it comes to the community like Joplin. Connected together that sound like a brilliant. You know planning panic kind of grows to community it let you people are simple these are Trumba people are familiar with the community and not run by outsiders. I can see how that is going to be completely beneficial not only through you know the survival. But also like after the community aspect of things mistake it's a place to go so you can actually feel like you you are in the know. What is the future of severe storms and social media. Snap chat has soared in popularity with teens and young adults because messages are limited and they disappear. It's Hewson lifesaving information is concerts and Alice Huffman at the National Weather Service in Houston believes a snap chats may be best utilized by communicating educational whether messages. Everyone agrees on one saying communication via social media is not going away. I think one of the things but the whether the AD why have to grapple with terror is. Emerging platforms. And years and years ago they start was really steak and and that's why you are part of this and and that you know the younger. Generation the millennial were really young. Jumping on TO parent but now you know you're seeing I didn't go to Twitter. Gained prominence and Twitter at still think now we have other. Emerging platforms like chairs felt like and Q Graham like snap Chad and I think we're going to continue heat social media brawl over the coming years and about it's gonna have to be something that what actually eighty have to adapt Q rich. How do we get our message out what her platform come up. Do you have a story about tornadoes you'd like to share and let us know and you'll be featured on a future program just email us at Jenin Dan it tornado talked dot com. Best Jenin Dan tornado talk dot com up next on tornado talk. October 4 2013. And eighteen tornadoes tear through northeast Nebraska and western Iowa and EF 4 hits the eastern side of Wayne Nebraska causing damage and injuries and what happened in wave them on episode 22 other tornado shock.

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